Siemens Exhibit at CES 2024 | Freeman

at ces 2024, siemens transitioned from being seen as a traditional industrial giant to a leading technology company. their exhibit and keynote focused on the Industrial metaverse, a concept merging the real and digital worlds to solve engineering and manufacturing challenges in real-time. under the theme “technology to transform the everyday,” siemens structured its presence around four pillars: live, play, move, make, work.

SVP Executive: John Eissler

Account Director: Alex Block

Executive Creative Director: Mas Haruyama

Creative Director, Content: Matt Nelson

Design Director: Greg Uhrich

Art Director: Deb Lang